Business Radio Limited is a Zambian-owned commercial radio station established to inform, educate, and empower communities through practical business, economic, and development-focused broadcasting.

The station was founded to respond to the growing need for accessible, relevant, and solution-driven information for entrepreneurs, farmers, miners, traders, professionals, and community members, particularly in rural and semi-urban areas such as Mkushi and surrounding districts.

Business Radio Limited provides a unique blend of business news, financial literacy, agriculture and mining insights, entrepreneurship education, governance discussions, and community engagement programs, delivered in a language and format that is easy to understand and locally relevant.

Broadcasting on FM and online platforms, Business Radio Limited connects local communities to national and global opportunities while amplifying grassroots voices. The station serves as a platform for policy dialogue, market access information, investment awareness, and skills development, contributing to economic growth and social transformation.

Our programming is designed to support:

• Small and medium enterprises (SMEs)
• Farmers and agribusiness players
• Miners and supply-chain actors
• Youth and women entrepreneurs
• Local leaders, institutions, and community groups

Business Radio Limited operates with strong values of integrity, professionalism, inclusivity, and public service. We work closely with government institutions, private sector partners, civil society, and development organizations to deliver content that promotes sustainable livelihoods and informed decision-making.

Through innovative programming and strategic partnerships, Business Radio Limited is committed to becoming the leading voice for business and community development in Zambia.making Business Radio a trusted source for our listeners.

To be Zambia’s leading business and development radio station, empowering communities with knowledge, opportunities, and voices that drive sustainable economic growth.

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MISSION

To inform, educate, and connect entrepreneurs, farmers, miners, professionals, and communities through reliable, practical, and locally relevant radio programming that promotes financial literacy, enterprise development, good governance, and inclusive community participation.

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CORE VALUES

1. Integrity

We uphold honesty, transparency, and ethical broadcasting in all our content, partnerships, and operations.

2. Community Focus

We prioritize the needs, voices, and aspirations of the communities we serve, especially rural and emerging economic areas.

3. Empowerment

We are committed to equipping individuals and businesses with knowledge, skills, and information that enable informed decision-making and economic independence.

4. Professionalism

We deliver high-quality, accurate, and balanced programming guided by media best practices and respect for our audiences.

5. Inclusivity

We promote equal participation by youth, women, persons with disabilities, and marginalized groups in economic and public discourse.

6. Innovation

We embrace creative and modern broadcasting approaches, including digital platforms, to expand reach and impact.

7. Accountability

We take responsibility for our content and actions, remaining answerable to our listeners, partners, and regulators